Business meets lifestyle. OLYMP is redefining business fashion.

Men’s Fashion for Business & Lifestyle with a Multi-Channel Approach

OLYMP stands for business fashion with a lifestyle edge. Its discerning target groups expect perfect fit, premium quality, and a modern look. To quickly and accurately respond to trends, the product specialist relies on flexible processes that combine creative innovation with technical precision.

With Style3D | ASSYST, OLYMP strengthens its processes and competitiveness – from the first design idea to the point of sale. The team develops production-ready collections directly in 3D and enhances wholesale marketing with a mix of selected physical salesman samples (SMS) and a wide range of digital product images in the OLYMP Digital Showroom.

Style3D | ASSYST impresses with its innovative technology. The seamless integration of 3D/2D design throughout the entire development process provides us with significant efficiency gains in collection development.
Thomas Graupner, Director IT, Organisation & Project Management, OLYMP Bezner KG

This forward-looking product presentation is made possible by combining pattern design, simulation, and visualization – from the initial concept to the final product presentation. This integration ensures a high level of realism, accelerates processes, and enhances communication efficiency. As a result, OLYMP is able to respond more effectively to market demands, reduce the number of physical samples, and elevate product presentation to a new level with high-quality digital images.

OLYMP’s key objectives

• Reduce the number of physical samples
• Develop collections quickly and in line with trends
• Ensure effective communication throughout the supply chain
• Guarantee fit accuracy worldwide
• Strengthen multi-channel sales with digital assets
• Build brand awareness across all touchpoints through digital product visualizations

With STYLE3D and ASSYST, we can develop new styles entirely digitally within just a few days. This significantly accelerates the entire collection development process – from the initial idea to final approval. Digital prototypes enable more efficient communication between design, sales, and production, while saving both time and resources. As a result, we reduce physical samples and make more informed decisions based on realistic 3D visualizations.
Heiko Ihben, Chief Brand & product Officer, OLYMP Bezner KG

Responsible Family Business

OLYMP Bezner KG, based in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany), is a family-owned and owner-managed company founded in 1951 by Eugen Bezner. Now led in the third generation by Mark Bezner, grandson of the founder, this product specialist stands for uncompromising quality in materials and workmanship, excellent comfort and care features, outstanding value for money, a strong fashion statement, and responsible business practices in shirts, knitwear, and accessories. By consistently upholding these core business principles, OLYMP has achieved remarkable success. Today, OLYMP is not only the market leader for shirts in Germany but also ranks among Europe’s leading shirt brands, with a presence in over 40 countries.