Haute Couture of the Future with AI+3D Technology

NextCouture: The Future of Personalized Fashion

Fashion startup NextCouture has a clear mission: to redefine haute couture. Leveraging cutting-edge technology, it places creative control directly in the hands of its customers. And with Style3D, NextCouture has found the ideal partner to power its innovative marketplace.

"NextCouture wants to disrupt the fashion market. We instantly knew that Style3D AI + 3D was the best technology for our marketplace. The thorough POC by the Style3D-NextCouture project team proved, we were right." Marco Fiandesio, CEO, NextCouture

With their previous web 3D technology, NextCoutures high-quality styles did not translate their value as digital assets. The quality of the 3D simulation was lost in the web. With the change to Style3D this was no longer an issue. The joint NextCouture-Style3D team easily delivered high quality in a very short time.

Immersive Experience for luxury - tailor-made, digital, and sustainable

With NextCouture, customers become creators—designing unique garments right on the platform. The innovative marketplace offers full customization, starting from industrial models rendered in 3D and enhanced by AI through Style3D | ASSYST.

This fusion of advanced tech and craftsmanship allows NextCouture and partner brands to offer tailor-made collections with exceptional quality and personalization—creating an exclusive, emotionally engaging experience for a discerning audience.

An added benefit of NextCouture is the members-only program, which provides access to exclusive events, premium services, and a private social community for sharing designs, setting trends, and promoting products.

In the luxury segment, customers seek unique and customizable pieces. Our showcase-platform is a space where, thanks to Style3D AI, brands can interact with customers, transforming every purchase into an emotional experience.
Chiara Torino, Founder, NextCouture

This NextCouture marketplace not only provides a new disruptive fashion experience, it is also the way to go in terms of sustainability. The NextCouture on demand business model is designed to be fully sustainable with zero samples, no unnecessary inventory stock and zero returns.

The benefits:

• No physical prototypes
• Zero unsold inventory
• Zero returns

End-to-end shopping experience: 3D + AI + Shop System

NextCouture currently showcases the pilot brand Ava positioned just below the entry-level luxury segment. The aim is to offer exclusive, one-of-a-kind pieces while narrowing the gap between production costs and retail pricing.

Through the integration of Style3D with Shopify, customers can interact with digital NextCouture garments, customize colors and versions, and see real-time pricing updates. Once finalized, selections can be added to the cart and purchased seamlessly.

We've built a marketplace where both NextCouture and other brands can offer fully customizable garments. Powered by Style3D technology, we're giving the NextCouture members the tools to design (and buy) their own pieces,—and platform to share that journey. This is very powerful and a solid model for our growth plans. Marco Fiandesio, CEO, NextCouture

An Award for Innovation

Winner of the HTSI Luxury Start-Up Award by Il Sole 24 Ore – "Start-up Exploit" Category: NextCouture has transformed fashion into a true ecosystem where craftsmanship, technology, and innovation coexist to create unique products.
Thanks to the 3D+AI technology, customers become the designers of their own style, reducing waste and unsold inventory. For its ability to anticipate the future of luxury, NextCouture receives this prestigious recognition.